To provide leading-edge business and financial advisory through CLARITY and ACCOUNTABILITY resulting in IMPROVING PROGRESS for our clients to THRIVE and be AGILE, cultivating LONG-STANDING relationships and partnerships.
To distinguish Corsello Capital as the prominent business and financial strategist firm, through leading-edge solutions and tactical guidance in financial security and prosperity for all individuals globally.
“By failing to prepare, you are preparing to fail”- Benjamin Franklin
Our clients’ interests always come first.
Two of the biggest issues facing businesses today are the rate of change and navigating complexity in the marketplace. Companies able to respond quickly when markets, technology and consumer demand fluctuate and evolve are ones that survive and grow. To provide our clients with effective operational guidance in business and financial strategy, competency in our field of advisory is integral to our success, and most importantly, our client’s success. Continuous learning, improvement, measurement, planning, crystal-clear communication and networking are a few of the vital components we constantly think about as key areas of daily attention at Corsello Capital that result in adding maximum value to our clients to deliver transformational results.
“We make a living by what we get; we make a life by what we give”- Winston Churchill
Our experience confirms that if we serve our clients well, our own success will follow.
A good organization has a clearly defined purpose and cultivates that purpose in everything they do. At Corsello Capital that purpose is adding value to our clients to achieve transformational results. To deliver on this purpose, we rely on 3 core assets: Our team, our relationships and our reputation; if any of these subside, the last is the most difficult to resurrect. The most important asset is our team. We use vigorous effort to attract, recruit, hire and retain competent and passionate people who have an unyielding determination to perform at their highest potential. At Corsello Capital, we deal with highly confidential and sensitive materials and documentation, we expect our team to possess and maintain unparalleled ethical standards in both their work and personal lives.
We continue that same ethical standard throughout all aspects of our corporate governance, by our dedication and commitment to complying fully with the spirit and letter of the laws, rules and ethical principles that govern us; our continued success is deeply connected and depends upon laser adherence to these standards.
“Strive not to be a success, but rather to be of value”- Albert Einstein
Accountability is not enough, you need to be responsible for the accountability.
All organizations generally understand the importance of business and personal accountability. However, to transcend baseline deliverance of accountability is true leadership. At Corsello Capital, we hold ourselves accountable at the highest levels throughout our entire organization.
Responsibility for accountability is one of the guiding principals at Corsello Capital. For us to deliver transformational results to our clients, we constantly assess and strive for an uncustomary benchmark in accountability in everything we do.
Our client’s goals are delivered with an unyielding determination, founded in a commitment of total accountability, to achieve transformational results through the inevitable and expected challenging playing field of business.
“Only he who can see the invisible, can do the impossible”- Frank L. Gaines
You know when you have a strategy only when you know how to say no.
At Corsello Capital we see ourselves as strategists that provide operational and results-driven advisory, not simply executives that advise. Strategy is a fundamental course taught at nearly every business school in the world. Strategy is developed and ordained by the most senior leaders of the company. One worrisome problem with company strategy development is that it is generally incomplete. Massive amounts of initial efforts are expended to strategy, and then as if strategy was a painting or a structure that has a definitive mark of completion, strategy is then left stagnant and meaningless on company letterhead that is passed out to new hires. These new recruits are now left to blindly follow an incomplete beacon that drives the company or firm into unintended directions, resulting in mass confusion and misdirection, both internally and externally, generally resulting in poor performance and inevitable extinction. Ironically, this type of complacency and stagnation is diametrical to one of the only universal truths in any business sector: landscape, technology, competition and overall ways business is conducted is always changing. At Corsello Capital, we constantly remind ourselves of this detrimental pitfall. The ethos of our firm is to strategically add value to our clients.
We have an unbending adherence to realize that commitment to our clients for their success, resulting in our firm’s success. Our firm’s strategy is always principled on that promise of delivering value and the ethical process in the way we do it, but those are the only 2 principles that make up our overall strategy that will ever remain resolute. We constantly strive to anticipate the rapidly changing needs of our clients, and we will always be challenging and pressure testing our strategy and our client’s strategy to extract values that are not easily seen, yielding exceptional and transformational results.
“Never reduce a target. Instead, increase the efforts and actions”- Grant Cardone
Our goal is to foster an efficient amount of effort to achieve our client’s targeted objectives.
It is said that “if you don’t know where you are going, all roads will get you there”. The obvious directional understanding of this phrase is clear, but fails to point out the velocity to your arrival point, whether intended, or unfortunately, and most often, unintended arrival point. This phrase also fails to illustrate the copious amounts of efforts that are applied to create that velocity, only to realize, and generally too late, that the efforts applied were directionally wrong. And if those points weren’t alarming enough, this phrase also fails to disclose the opportunity costs of applying varying amounts of efforts to an unintended arrival point, all of which are detrimental to a company’s bottom line. At Corsello Capital, we are anchored by a clear and compelling purpose of delivering value and results to our clients. We constantly challenge the height of our ‘internal bar’ to deliver that purpose to our clients. To achieve that promise, it is imperative that we couple our client’s objectives with a bespoke process that promotes the appropriate levels of energy, velocity and measurement to remain efficient and competitive.
As part of our quantitative arsenal, predictive analytics are customized and deployed to provide efficient vigor to meet our client’s objectives. Global outcome measures like ROI indicate whether a strategy is working, but key performance drivers, tailored to a strategy are much better indications of effectiveness and efficiency to guide appropriate behaviors to the intended arrival point.
“Perseverance is not a long race; it is many short races one after the other”- Walter Elliot
All business is highly competitive; developing, nurturing and maintaining relationships are vital to success.
At Corsello Capital, we recognize the importance of long-lasting relationships; they are vital to our success. Notwithstanding the obvious; long-lasting relationships are the bedrock and responsibility of all of us as a globally connected community. To breach any of the key aspects of what makes long-lasting relationships: Integrity, trust, loyalty, commitment and honesty is unthinkable to us.
As the old saying goes, “Make new friends, but keep the old. One is silver, the other gold”. This is an important saying and should be reflected through constant remembrance, and habitually deployed in both our personal and business relationships. In business, the importance of long-lasting relationships can quickly get muddled by the competitive forces being applied by business itself, which results in a myopic shift to innovation for the ability to acquire new customers for growth. Clearly, innovation, growth and acquiring new customers are an important part of a forward-looking strategy, however, strategy should never abandon authenticity and brand promise. In today’s fast-paced business environment, businesses can easily fall into a trap of utilizing technology as the sole means of communication to their clients, making the possibility of nurturing a relationship past the mundane, challenging; resulting in the inability to develop meaningful relationships that are long-lasting and transformational.
Despite all the technologies available to us today, perhaps a new art form and a ‘new’/ ‘old’ saying should be: ‘The art of staying connected, through enriched, trusted, meaningful and value-added communicative relationships, regardless of the technology guise that leads us to believe we are globally connected constantly’, hence truly communicating to our customers in a meaningful and authentic way. In fact, with regards to the bottom line, if we all find more effective ways to nurture and maintain long-standing relationships with our customers, we maximize and build on a revenue foundation that is more profitable and predictable, two constantly needed factors in business.
“Quality is not an act, it is a habit”- Aristotle
If you want to keep growing, both individually, and as a company, creating a habit of constant learning is crucial. All of us generally shape our habits to suit ourselves through our own nature, interests, passions and strengths. At Corsello Capital, our passion is total deliverance of our brand promise: produce transformational results for our clients.
To deliver that promise, we embody tireless learning to counterattack and exterminate the frightening trap of ‘resting on your laurels’, which is the cessation of learning itself, resulting in the same for personal and business growth.
Studies show that we tend to pick up habits from the people around us. At Corsello Capital, we are constantly challenging ourselves by making learning a lifelong habit. We only employ lifetime learners.
The landscape and laws of business change by the nanosecond; applying never-ending acquisition of knowledge and skills are critical to our firm’s ability to deliver transformation results to our clients.
The single biggest problem in communication is the illusion that it has taken place. – George Bernard Shaw
A First-Rate Strategy is Important, but World-Class Execution is Critical.
The success of any organization lies in its ability to communicate and align all functions of the business to operationalize its strategy and deliver the brand promise to its customers with flawless execution. This requires a deep-seated understanding of the capabilities, skills and behaviors required to execute effectively, as well as, the right processes and tools in place to track, measure and adjust when necessary. Ironically, most companies spend enormous amounts of time and energy developing a strategy for their business, but don’t match or exceed those same efforts developing an operational process to execute their strategy. Strategy is critical, yes; Strategy should require deep reflection, yes; clearly, strategy is vital to a business. However, does a business that can’t execute its strategy really have a strategy? Or more poignant, does it matter that a company has developed a strategy if it can’t execute it to deliver the brand promise to its customers?
In most companies, strategy development is an occasional yearly retreat exercise, but what’s key is that strategy is not commonly viewed as a process, it is generally perceived as an event, but operationalized execution is a process, a nonstop process that requires: business intimacy, training, mentoring, coaching, monitoring, measuring, continual improvement, accountability and constant communication. At Corsello Capital we understand the importance and immense focus that should be applied to developing, measuring and communicating an operationalized execution plan to deliver on a company’s strategy and brand promise to its customers, flawlessly.